There is no disputing that online marketing is as really valuable tool. As more and more business is done online and thousands of Ecommerce sites join the internet every day, then online marketing is key. Compared to traditional form of marketing online marketing is much cheaper but you do need to be an expert to know how to make your website stand out from all the rest that are advertising their goods and services to the world.
Online marketing is big business, and to be honest there are a lot of digital marketers who use smoke and mirrors to impress their clients. Reputable digital marketing companies have experts in the field of online marketing who know how the big search engines such as Google and Yahoo view your website and rank it.
If you are searching the internet for a particular service, then the websites that have the best optimization will be ranked higher than those that do not. A good online marketing strategy will aim to get onto the first page in the rankings and then to get as high as they can on that page. If you think about it, how often do you ever go on to the second page of a Google search? Most people only pay attention to the top five results, (those below the adverts) so if your site does not appear here then there is little chance of picking up organic traffic.
This shows the power that the search engines can have on your business, and most online marketing techniques are to please Google, Yahoo and Bing. This is collectively called digital marketing and done correctly can bring in massive amounts of traffic to your site, and therefore sales. In this blog we will highlight the different ways of marketing online, these include SEO, SEM, and SMM. The world of online marketing is full of acronyms and we will also explain what these terms stand for and what they mean.
Search Engine Optimization
Search Engine Optimization is commonly known as SEO, and it is a process to get more traffic (people visiting your site) from organic search results from Google and Yahoo. Organic in this respect means free, and traffic is brought to your site through the content you have on it. To have an effective SEO strategy you need to understand how the different search engines work, and how they rank websites. In the case of Google, it uses highly sophisticated algorithms to judge your website, and Google post regularly updated information how one can maximize a website to improve its chances of ranking better.
However, these parameters change on a regular basis and it is a full-time job to keep track of new changes issued. It is essential that if your business relies heavily on online customers that you are fully up to date on new changes as they are issued. In part two of this blog we look at more online marketing strategies that will elevate your business so that a wider audience finds your site, and when visiting buy your products or services on offer. We will begin with Search Engine Marketing.