Many small and medium-sized businesses are trying to figure out what kind of marketing would suite them best the available resources are limited. It is important to decide properly which marketing method could give the biggest boost to a new product, as well as to make sure that the chosen marketing method will be effective and reach the right audience. In such a situation, both traditional and digital marketing can be used, but the solution is not as easy as it may seem at first glance.
The right choice can make a decisive impact on the overall development of a product and the growth of a business. The competitive environment naturally encourages the business entities to look for ways to draw attention to attract more customers, to expand the reach, and to be superior to competitors who offer similar products or services. Therefore, the natural question arises, what is the better choice to win the place in the market – traditional or digital marketing?
Advantages of Traditional Marketing
We all face traditional marketing daily: TV, radio, newspapers, magazines, public boards. For decades, these ways were the main advertising platforms, but with the advent of smart technology and the breakthrough of the internet, the rules have been changed. But that does not mean traditional marketing is dead. It is a smart choice to use this kind to advert in a particular region or to reach a targeted local audience. Traditional marketing is particularly suitable for reaching older people or people living in rural areas who are less likely to use smart technologies.
A big advantage is that every time you open a bought magazine, newspaper, or find a flyer in your mailbox, you can see the advertising message of the offered product or service again and again. We may turn off or simply forget about digital marketing ads if they do not appear again when you come to a web page, but with a paper copy, we can expect to have a greater impact on a target audience.
Advantages of Digital Marketing
Digital marketing has many different platforms for ads including websites, social networks, online banners, Google ads, various areas of video marketing and others. Also, it is a cheaper alternative. Digital marketing provides an opportunity to reach not only a local but also a global audience 24 hours a day. Social networks and other online platforms provide an opportunity to communicate directly with consumers and find out their opinion about the service or product.
Also, one of the main advantages is data analysis. In the case of traditional marketing, you do not have the exact results of what part of the audience saw your ad. However, with digital marketing, you can use Google Analytics or other tools that show the exact number of clicks or search results. In the case of traditional marketing, large companies that can devote large sums to advertising on television, radio, or other platforms have always had an advantage over smaller-budget businesses. However, with the entry of a new type of digital marketing, new businesses on a low budget can create websites or e-shops with the unique design, innovative solutions, and customer responsiveness, to attract a larger audience.