The Elements of Email Marketing


Utilizing the many facets of the internet is the quickest way to gain marketing traction. Sites and platforms are all using advertisements, analyzing tools and SEO rules to meet the demands of an ever-growing system. If we look back to the breaking moments of simpler times, you will remember the sounds of dial up services and car phones that were as big as a footlong sub. Long before the defining moments of communicating through my space was the nifty innovation of emails. What started as a government process imploded into a worldwide household necessity. The percentages of phone transactions have decreased greatly as most are emailing instead. Faxing papers have been traded for the eco friendly version of scanning documents and sending them through email servers. The quick convenience of a send button has changed the face of our marketing future.

The Elements of Email Marketing
The Elements of Email Marketing

Typically, emails have an address book for acquaintances and added contacts. This shortened list does not make for a grand marketing plan. Companies have created multiple ways to expand their prospects through email marketing.

Lead Generation

You may notice privacy policies or trackers on sites you go to. The words “share your information” will likely include your email if one was used. This helps marketers to downsize the pool of possibilities. Tracking your scope of pages visited, consumers are placed into categorical references. Once you have been linked to a specific search, this opens the door for like minded  products or services to knock on your emails door as a lead.

Email Followers

Websites who are looking to increase their presence often have a request pop up on their page asking for your email. A small description will note entering your email allows the pave to send you updates, promotions and news regarding a specific topic or two.  This is effective and efficient leading to the generation of information and revenue for a fractional cost to the business. Discounts and specials are a bonus perk for consumers when they join an email list. Any genre of service or site can use this proven method with beneficial results.

Cold Calling

Cold Calling
Cold Calling

Similar to telemarketing techniques, companies can hire an email writer to contact a generic list of leads. These do not come from a specific search and are not tied to your demographical interests or history. It is a third party that will compile pages full of email addresses and sell them to businesses around the world. The minimal cost associated with sending an email allows companies to reach out and make their brand known without expending unnecessary hours on the phone. The downside to this route is the emails sent can be auto reverted to spam folders or be marked as fraudulent due to the unethical practices of other systems.

Marketing through email services is both fast and friendly. It is a noninvasive way to contact the masses without a large hit to your overhead. As with any form of advertising, your email plan and procedure should be simple to navigate and welcoming to the eye. Shy away from commercialized dialogue to maintain a trusting experience for your customers. With the right intentions and processes set in motion, you will be well on your way to enjoying the business side of emailing.

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