Welcome to the second and final installment of our blog covering perfect web design. For those who remember, the first part we took a look at keeping things simple. The easier it is for people to find what they are looking for, the more likely is that they will engage with your website.
In this part, as promised, we will cover some of the more technical aspects that makes for a perfect website.
Works on Any Device?
Did you know that over 50% of website visitors access the information via some form of mobile device? Of course, you did; it’s likely you’re using one now to read this content. The core message here is to make sure that your website works perfectly on a desktop screen size, a tablet, and, of course, a smaller mobile phone. One of the best ways to achieve this is to utilize mobile responsive platform. This means that, no matter what device your visitors access the information on, they will be guaranteed the best possible experience.
Make it Fast!
Given that we have already said most people will access your website from some form of mobile device, it is really important to make sure the site displays fast. People are busy and your website visitors are no different. If your site doesn’t load quickly, they will move on to a site that does.
Check the sizes of the images that you’re using. Make sure they are not too big or have too much detail as that is a surefire sign of a slow loading website. Don’t rely on your broadband to measure the speed of your website. Utilize some of the free tools that are available to assist you, for example, Google page speed insights or other tools. Kingdom is another excellent way to benchmark the loading speed of your website.
Key Information in the Right Place
Once you’ve made sure your website works properly on your visitors screen the next thing to do is ensure the key information is in the right place. The most valuable area of your website is always right at the very top of the screen. This area is referred to as above the fold. Put simply this is the information but a visitor will see before they have to scroll down the website.
Ideally, you’ll core message, offered service and contact details should all be found in this area. The key takeaway here is: don’t make it difficult for users to find the information they need.
Using Their Language
The next thing to do is to make sure that any content you provide, your text or graphics are consistent with the language that your users understand. If you are a business site, then keep things business like. If your site is more casual then make sure that this tone and language comes across to your visitor.
Hopefully the tips tricks and suggestions covered in these two blog posts will give you a better understanding into what makes perfect web design.