The second part of our blog to see just how possible it is to market your business effectively on a shoestring delivers more great tips and advice. Just because your marketing budget may be relatively small it does not mean you cannot advertise and promote your company.
Digital marketing and social media presence is cheap, instant and highly effective. There are also a host of other things that you can do to get your brand out there in the market and we start this blog with creating a buzz around your business.
Creating a Buzz
Technology has made it much easier to reach a larger audience, how many times have you heard the phrase, It went viral. The internet has made it possible for small business to promote themselves as much larger concerns, a good website can portray your business as a high-tech operator as many people judge your business by how good your website is. Social media is a great way to create a buzz around your business. It is totally free and you can engage with thousands of people with one tweet or blog post. Join different user groups on Twitter, Facebook and other social media and get your message over fast and effectively.
Always Look for Referrals
One of the most powerful tools in sales and marketing is that of referrals. If you have given good service or supplied goods in an ultra-fast way, then don’t be shy asking your customer to give you a referral. People like dealing with firms that they have known somebody has already successfully traded with. A referral is gold dust as far as a sales lead can be, it is a personal endorsement how good your business is.
Don’t be a shrinking violet when it comes to letting the world know about positive feedback, shout it from the rooftops! How many times have you tried a new restaurant or coffee shop because your friends have recommended it? This is the power of referrals.
It is very hard to get new customers, but it is harder still to keep the ones that you already have. You should bend over backwards to ensure you give the best possible service to your existing customers and always listen to their feedback. Keeping existing customers is also cheaper than finding new ones so pay attention to everything your customers say to you. Constantly send out customer service questionnaire’s, offer discounts and benefits to current customers, and above all respect them and their opinions.
Give it Away
If somebody has already used you for a product or a service, there is a good chance that they will want to do the same again. Encourage your customers by offering a free trial of a new product. People like to experience something first, and the majority will keep it and pay for it. Typical marketing strategies are pay after thirty days, or return in mint condition and get your money back.
These marketing strategies are not expensive, they only need time and application devoted to them to make them work. Try to think outside the box in your marketing strategy and if something does not work swap it for another idea, but keep persevering.