Author Archives: Sidny

The Four Ultimate Questions of Your Website Design |


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The main objective of a Business is to be successful. Attaining clients and consumers becomes a priority that requires a Plan. Technology advances have made it possible for companies to market their focus on a global scale. While this opened up an array of doors and windows for Businesses, it has also created a traffic jam on the super information highway. Online websites has become the number one source of advertising and Marketing. Surpassing their predecessors of newspapers and in […]

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How to Market Your Business on a Shoestring Budget – Part 2 |


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The second part of our blog to see just how possible it is to market your business effectively on a shoestring delivers more great tips and advice. Just because your marketing budget may be relatively small it does not mean you cannot advertise and promote your company. Digital marketing and social media presence is cheap, instant and highly effective. There are also a host of other things that you can do to get your brand out there in the market […]

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How to Market Your Business on a Shoestring Budget – Part 1 |


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When times are tough the temptation for many businesses is to cut their marketing and advertising budget. But it is in the tough times that if anything you have to increase your marketing efforts. You have to fight for every scrap of business that is out there. If you have a fledgling start-up of a company perhaps your marketing budget is not very large, but do not worry there are ways that you can promote your brand and increase sales. […]

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Changes in Advertising Through the Ages – Part 3 |


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The concluding part of our blog to see how advertising has changed through the ages starts with the 1990s and we compare this decade with the past decades that went before. We continue to see to phasing out of content as imagery still remains dominant. The 1990s Advertising in the 1990s saw almost the disappearance of text. Brands and logos were used in conjunction with images. The text was merely in bullet form or highlighting company slogans. Imagery became very […]

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Changes in Advertising Through the Ages – Part 2 |


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We continue our look at advertising through the ages and start part two of our blog with the 1930s. The time bought a landmark in advertising as it was the decade that started celebrity advertising.  The idea was to use a famous person to connect with a product, so the audience associated the product with this famous celebrity. This brought a change in the amount of text that was used in advertisements, and images of the product or celebrity were […]

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Why Marketing Works – Part 2 |


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In part two of how marketing works we look in more depth of the role marketing plays in a company. As we established in part one of this blog, marketing is not just advertising and sales, it has many other qualities too. Not only does it provide invaluable market information to a company it also gives insight into what the customer really wants. Furthermore, the marketing department will study the customers and the markets that they are in, then it […]

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Changes in Advertising Through the Ages – Part 1 |


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Advertising has changed greatly through the years, as new technologies have come then advertising has found different ways of reaching an audience. Also, over the years people’s perception of what they find interesting and what is unacceptable in terms of behavior also has changed and advertisers have had to take this into account also. Advertising is a difficult thing to get right, you need to know what you are doing. For instance, you would not try to sell life insurance […]

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Types of Online Marketing – Part 3 |


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Our concluding part to the different types of online marketing looks at social media importance and affiliate marketing. Parts one and two of this blog reinforced the ethos that all good online marketing is a mix of different strategies. If you take one strategy to base your online marketing on then it will not work, you will need a combination of different elements for a truly cohesive and effective strategy. One element that should be part of your combination online […]

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Why Marketing Works – Part 1 |


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What is marketing? Everybody associates it with advertising but it is inherently different. A marketing strategy can include advertising but it is a whole sales strategy concept. In the dictionary of marketing terms it describes marketing as: The process of planning and executing the conception of ideas to create exchanges that satisfy goals. What this basically means is that marketing is a blanket expression for everything you have to do when you have a product or service to be sold. […]

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Types of Online Marketing – Part 2 |


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In part one of our blog we saw how important online marketing is to your business. And the very first step of the process is getting your brand known. To do this you have to appear in search engine results, so when people type what they require in Google or Yahoo, your website appears on the first page. A good search engine optimization strategy will get your site ranking higher and therefore more visible to potential customers. But you can […]

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