Monthly Archives: July 2018

Changes in Advertising Through the Ages – Part 2 |


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We continue our look at advertising through the ages and start part two of our blog with the 1930s. The time bought a landmark in advertising as it was the decade that started celebrity advertising.  The idea was to use a famous person to connect with a product, so the audience associated the product with this famous celebrity. This brought a change in the amount of text that was used in advertisements, and images of the product or celebrity were […]

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Why Marketing Works – Part 2 |


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In part two of how marketing works we look in more depth of the role marketing plays in a company. As we established in part one of this blog, marketing is not just advertising and sales, it has many other qualities too. Not only does it provide invaluable market information to a company it also gives insight into what the customer really wants. Furthermore, the marketing department will study the customers and the markets that they are in, then it […]

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Changes in Advertising Through the Ages – Part 1 |


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Advertising has changed greatly through the years, as new technologies have come then advertising has found different ways of reaching an audience. Also, over the years people’s perception of what they find interesting and what is unacceptable in terms of behavior also has changed and advertisers have had to take this into account also. Advertising is a difficult thing to get right, you need to know what you are doing. For instance, you would not try to sell life insurance […]

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