Monthly Archives: June 2018

Types of Online Marketing – Part 3 |


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Our concluding part to the different types of online marketing looks at social media importance and affiliate marketing. Parts one and two of this blog reinforced the ethos that all good online marketing is a mix of different strategies. If you take one strategy to base your online marketing on then it will not work, you will need a combination of different elements for a truly cohesive and effective strategy. One element that should be part of your combination online […]

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Why Marketing Works – Part 1 |


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What is marketing? Everybody associates it with advertising but it is inherently different. A marketing strategy can include advertising but it is a whole sales strategy concept. In the dictionary of marketing terms it describes marketing as: The process of planning and executing the conception of ideas to create exchanges that satisfy goals. What this basically means is that marketing is a blanket expression for everything you have to do when you have a product or service to be sold. […]

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Types of Online Marketing – Part 2 |


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In part one of our blog we saw how important online marketing is to your business. And the very first step of the process is getting your brand known. To do this you have to appear in search engine results, so when people type what they require in Google or Yahoo, your website appears on the first page. A good search engine optimization strategy will get your site ranking higher and therefore more visible to potential customers. But you can […]

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